Image Tools · Use case

Background Remover for product photos

remove backgrounds from product photos for e-commerce listings on Amazon, Shopify, or Etsy.

Amazon requires a pure white background (#FFFFFF) on the main product image. Shopify and Etsy don't strictly require it, but conversion rates are consistently higher for listings with clean cut-outs against white.

Background Remover runs a matting model in the browser, so a batch of product shots gets isolated without uploading anything to a third-party editor.

How to use Background Remover for product photos

  1. Open Background Remover and drop the product photo.
  2. Wait for the model to run — you'll see the isolated subject over a transparent checkerboard.
  3. Export as PNG (transparent) or as JPG on a pure white background depending on the marketplace's rules.
  4. Upload to your listing. Amazon: main image must be at least 1600 px on the long side.

Tips that actually matter for this case

  • Amazon's main image rule is pure white (#FFFFFF, not off-white). Export as JPG with the white background baked in — PNG transparency won't render as white in every Amazon preview.
  • Shoot on a plain, evenly-lit background if you can. The matting model is very good but shadows near the subject can leave halos.
  • For products with fine detail (jewellery, fabric edges), review the mask at 200% zoom before exporting.

Frequently asked questions

What background does Amazon require for product photos?+

Pure white (#FFFFFF) for the main product image, filling 85% of the frame. Additional images can use lifestyle backgrounds, but the main shot is strict.

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